ENMU PROFESSOR WRITES REVIEW FOR THE JOURNAL OF BROADCASTING & ELECTRONIC



ENMU Professor Dr. Josh C. Bramlett recently wrote a review for the Journal of Broadcasting and Electronic Media


Bramlett is a professor of communication at Eastern New Mexico University. Alongside a doctorate in Communication from the University of Missouri, Bramlett holds a bachelor’s degree in Political Science from the University of Central Arkansas as well as a master’s in Mass Communication from Arkansas State University.


Bramlett has appeared in several publications, such as Social Media + Society and Communication Monographs. In 2019, an article Bramlett co-authored entitled, “Comedic cognition: The impact of elaboration on political comedy effects,” was published in the Western Journal of Communication.


More recently Bramlett wrote a book review for the Journal of Broadcasting and Electronic Media, a quarterly peer-reviewed academic journal that serves as one of the primary journals for the Broadcast Education Association.


The review is on the book “Nonverbal Communication in Political Debates,” a topic that Bramlett was intrigued with before pursuing his doctorate.

“The journal put out a call for book reviewers and they had a list of books, and I saw that there was a book on televised debates, and I knew that I was qualified to review it,” said Bramlett when asked why he wrote the review. “I knew that book reviews are nice way to stay productive in research, so I spent a couple weeks reading the book and then a couple weeks writing and revising the book review.”


In his review, Bramlett explains the text’s strengths, one of them being that it focuses on communication theory. The book discusses the importance of these different kinds of communication theories in order to influence audience perceptions. A few examples are; impression management, humanistic, and social scientific applications.

Dr. Bramlett also discusses how the book has clear implications and relevance by showing examples of candidates and implementing research-based broadcast production strategies. The book shows research on split screen use, moderator behavior, in person audiences, camera strategies, and post-debate punditry. Dr. Bramlett states in his review, “Media practitioners who read this text can similarly improve the normative quality of televised debates.”


Most of the critique in communication research is focused on U.S. political debates. Bramlett states that the good thing about this book is that it included cross cultural research, therefore, a bigger population was generalized.


“With research we want to be able to generalize our findings,” Dr. Bramlett said “we use inferential statistics to generalize to the full population, but what that really is often is just the U.S. population, if we have more cross-cultural research then we can more confidently generalize to all of humanity.”


If you would like to read Dr. Bramlett’s full review you can do so by clicking the link https://www.tandfonline.com/doi/full/10.1080/08838151.2021.1903899. If you are also interested in learning more about nonverbal communication and persuasive communication, Dr. Bramlett teaches an undergraduate class on persuasive communication that is available.

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